- What have you done/experienced?
- What do you want to do (short term/ long term) and why?
- How will our school help you get there?
- Why now?
那該寫些什麼? 任何的MBA essay都會包含這四個問題，也許用字上會有變化，但大同小異。其中某些題目可能會花你較多的時間去思考，但如果你能好好的回答這四個問題，就能幫助別人清楚建立對你的概念。
What have you done?
所以不寫工作經驗，要寫什麼? 教你一招: 最容易把過去經驗融入內容的方式就是說故事。可以利用整合過往經驗的方式來支持其他三個問題的內容，不要用“I worked as an investment analyst at a large bank for the past five years and pushed papers while juggling other tasks…blah blah,” 這種句子，反而要整合這些內容作為背景來支持你的長期目標。
What do you want to do (short term/ long term) and why?
那短期目標與長期目標是什麼呢?又該如何在essay中解釋? 學校想知道是什麼讓你感到興奮並願意多花幾年來讀書獲得那個能幫助你達成目標的技能。因此，你必須了解畢業後的明確目標並說明你如何對這份工作產生興趣進而想要做這份工作。所以寫作上不要用“I want to be a manager because…” 或 “I worked in finance and like it, so I want to be a banker.” 這種句子很無聊，而且會讓人覺得你很懶惰，你沒有做好功課也沒有認真思考你真心想獲得的工作。
Not one week into my job as an assistant operational manager at my family’s vertical farming venture, I informed my boss (my father) that his business needed to be completely revamped. To make our business scalable, I realized certain aspects of production needed streamlining. Moreover, I suggested that we reconsider our target audience and marketing efforts. I did not want our business to be a yuppie fad that merely fades away within a few years. Rather, I believed that our enterprise could flourish into a sustainable business that could reach corporate clients in profound ways. Over the next six months, I worked closely with engineers to design new production methods that cut our production time by half and costs by 20%. After this victory, I tackled the larger issue of reshaping our client base by…
When my father asked what additional steps we should take to better position ourselves to target our new potential client base, I realized how much I needed a stronger grounding in business management to more satisfactorily respond to my father’s questions. Armed with an MBA from [School], known for its strong entrepreneurship and family business management, I am confident that I will utilize the skills learned to fully launch our vertical farming venture into the B2B world, in not only a local way, but also nationally and eventually globally.
How will our school help you get there?
這一題比之前兩題簡單了，而這一題學校想知道的其實是“why our school and not another.”，盡量展現出這所學校就是最適合你的那一所。最好不要用一般的用詞像是“your school.”，會讓學校覺得你複製貼上其他間學校的申請內容。
Your MBA application essay in a nutshell
Prompt: Describe how your experiences, both professional and personal, have led to your decision to pursue an MBA at the Wharton school this year. How does this decision relate to your career goals for the future?
Throughout my life, I have observed two distinct career paths, my father’s and my uncle’s. My father completed his engineering degree and secured a government job in India, which he continues to hold to this day. My uncle’s path began similarly; like my father, he earned an engineering degree. My uncle, on the other hand, continued his education by moving to the United States to earn an MBA, then started his own venture and became a successful businessman in Los Angeles. Evaluating their experiences helped me understand what I wanted from my life and create a ‘master plan’ for my career. While I appreciate the excitement, flexibility, and independence my uncle has in his life, I value my father’s proximity to his family and culture. I now realize that a career as an entrepreneur in India could provide me with the “best of both worlds.”
With the objective of learning about business, I completed my bachelor’s degree in Commerce and joined KPMG in the Audit & Business Advisory Department. I believed that a career with an accounting firm would serve me in two ways: first, by enhancing my knowledge of accounting — the language of business — and second, by providing me with an excellent introduction to the business world. My decision seemed to be a sound one; in my first two years at KPMG, I worked on a wide variety of assignments that not only strengthened my analytical and problem-solving skills, but also taught me how large businesses managed their sourcing, manufacturing, and distribution functions. After enjoying this productive and educational experience for two years, I decided I wanted greater opportunities than what the audit department could offer.
Thus, when the Management Assurance Services (MAS) practice was established in India, the challenge of working in a new service line and the opportunity to help improve the risk management mechanisms of businesses influenced me to join it. In the last three years, I have improved risk management capabilities of clients by addressing strategic, enterprise and operational risk issues. I have also assisted the MAS practice in tailoring our international portfolio of services to the Indian marketplace by conducting risk management surveys, interacting with professionals in other developing economies, and conducting interviews with senior client management. Besides becoming skilled at process risk consulting, I have also significantly improved my project management and ‘new service’ development abilities in the last three years.